Fitness Facilities Help Your Community Stand Out From The Rest
June 23, 2016
Improving the Layout of Your Fitness Center
October 5, 2018
The way your fitness center is laid out plays a huge role in your guests’ experience. While it’s a lot easier to get it right the first time, this isn’t always possible as trends change and circumstances that are unpredictable arise. Regularly re-assessing your gym to see where there are any potential bottlenecks or inefficiencies can help keep your gym’s layout optimal for use.
Building your fitness center layout for a smooth flow can be a tricky thing to do, but it’s important for improving your guests’ experience. While functionality is your primary concern, your fitness center layout should be visually pleasing as well. Fine-tuning is also a key part of keeping your layout optimal, no matter what the workout trends are. Here are some tips for improving the layout of your fitness center.
Keeping track of what’s working and what isn’t can guide your decision making for your next shuffle. Get your employees to create logs throughout the day on how busy the gym is, while making notes on any room for improvement. Customer feedback is also incredibly valuable. At the end of the day, their satisfaction is what’s going to keep them coming through your doors.
Meet the Demand
A poor layout often isn’t the biggest issue when the gym isn’t busy; the real test is what happens during peak hours. Take a look at your fitness center during a busy rush to see where your biggest bottlenecks are. This could mean reconfiguring some particular types of equipment, on top of adjusting the fitness center’s overall layout.
Having consistently long lineups may be useful if you’re a restaurant, but there are no advantages to your guests getting frustrated because they have to wait twenty minutes every time they want to use the squat rack. This could be a make or break situation for people trying out your gym before they get a membership. If you’re concerned about converting your drop-ins to members, this is going to make a sizeable difference.
Improve the Flow
There are so many workouts out there to keep track of but with different fitness trends come different exercise behaviors and patterns. You’ll see that some fitness center layouts will be more conducive to current guests’ behavior. Most gyms are already set up in a way where cardio equipment, free weights, machines, classes, and stretching areas are grouped together and separated but the arrangement of these groupings can make a big difference. Try to determine the average guest’s typical workout experience, from the moment they leave the locker room. Going through this motion can bring to light inefficiencies in your gym’s layout that you can improve on.