With healthy lifestyles and wellness concerns on the rise, Americans are more and more focused on finding a true “state-of-the-art” fitness facility right in their own building or community.
The multihousing industry has been forced to raise the bar in terms of the fitness facilities they offer. If residents find value in the fitness offerings of their communities, they often will be willing to factor that into their monthly rent payments or condo fees.
Erika Schnitzer, Multi-Housing News, says, “Having a fitness facility on site can influence renters' decisions, as they factor in the money saved on gym membership and, of course, the convenience. Cutting-edge facilities get extra points.”
Your exercising residents expect on-site fitness centers to reflect current fitness trends that include a mix of cardio, strength and core exercise equipment. But that’s just the beginning.
Today’s multi-family health facility should be keeping up with wave of the fitness trends, bringing residents’ workout experiences to higher standards. Now the race is officially on to design and offer the biggest and best multifamily fitness centers around, with more trendy accessories, and newer and more versatile equipment.
Another source shares information relative to what residents really want when looking for a place to live. Brian Crose, MultiFamily Executive, says, “If you’re building a new Class A apartment community in 2016 and you don’t have a pool or fitness center, it’s doubtful you’re going to compete. “
The National Multifamily Housing Council (NMHC), along with Kingsley Associates, polled nearly 120,000 residents about communal amenities in a survey last fall and results were fairly steady across the board. The unswerving marks caught Rick Haughey, NMHC’s vice president of industry technology initiatives, off guard. “There are core things people are looking for in an apartment,” he says. “That was surprisingly consistent across the United States.”
Nationally, 94% of respondents to the NMHC/Kingsley survey said they were interested or very interested in parking, by far the No. 1 amenity or feature. Pools (83%), fitness centers (82%), and secured community access (80%) were next on the list. Data from five metros—Boston, Miami, Denver, Houston, and Seattle—back up these figures.