Who We Are
Since 1989, MSi has had a singular mission – to help people from Concept to Completion, manage physical fitness equipment programs for their companies. We strive to help people by providing high quality workout solutions for cardio, strength, group exercise and accessories. We also work to help people develop their businesses by providing sound guidance on the proper distribution of fitness equipment and the service options that best suit their company’s needs. Finally, we endeavor to help people develop their passion, which is why we are proud to have formed a team of fitness evangelists who are also fitness equipment experts. And today we're known as Integrity Fitness! Click here to see Who We help.
Every member of the Integrity Fitness family aims to offer their best to their customers through service, guidance and advice on how to grow their business.
Dan Green, Owner and Consultant for Integrity Fitness, has dedicated his life to the Fitness Service Industry. He founded Integrity Fitness (formerly Midwest Service & Installation) 20 years ago. Outside of work, he is married and has 5 children; 3 boys and 2 girls.
You will probably find Dan spending time with his family and attending his children’s sporting events when not in the office. Out of the many day-to-day tasks he handles, he enjoys working with people and solving problems for customers.
Jim Ross, Owner and Consultant for Integrity Fitness, has been with Integrity Fitness/MSI since 1998. He is certainly no stranger to the Fitness Industry, from 1990-1998 he worked with Fitness Warehouse. Jim is an avid reader and when not indoors he enjoys Golfing, Downhill Skiing, or catching the latest movie.
Jim has 4 children and has been blessed with 4 grandchildren. When it comes to business, he has been quoted saying “My goal is to make it easy for our customers to do business with us”. Being of service to his customers is his main objective.
Lauren Straub, Service Administrator, has been working at Integrity Fitness/MSI since 2007. In addition to running the service department she also manages a local restaurant. She is married and has one very energetic five year old son.
Outside of work she enjoys riding motorcycles, reading and spending time with her little man. Lauren is very enthusiastic about her job and has the best time interacting with customers. She has said, “I Love working here, we have a great staff who is like family to me and our customers are awesome!”
Tracy Turner, Sales Administrator, has been working at Integrity Fitness/MSI for 12 years. Prior to the Fitness Industry she worked in retail, at Farmer's Markets and at an Herb Farm. Tracy enjoys yoga, gardening, cooking and juicing. She is very creative and frequently works on craft projects with her granddaughter.
Tracy has two daughters, 2 bonus sons and a fun sprinkling of grandchildren - she loves spending time with all her babies. She has said, “I love the creative outlet of doing the 3-D designs but at the end of the day, the best part of my job is making a genuine human connection with our customers. If I can help make their lives easier, it’s been a good day at work”.
Mike Jasinski is a service technician at Integrity Fitness.